Every company is now incorporating social media marketing and reports into their regular marketing efforts. It is a very important to understand what’s driving clicks, what’s bringing engagement and what’s working for your brand and what’s not. In this podcast I cover 5 steps to creating social media reports that will get you noticed.
In the show we cover the 5 steps below in great detail:
Step 1: Present Results That Will Be Understood.
Tailor your report to the department or person you are presenting it to.
Step 2: Consider Your Metrics
When consulting clients on their digital marketing and business development goals testing and measuring results is always a key topic. Listen to the podcast to find out the best metrics for today.
Step 3: Showcase The Health of The Brand
How is your brand measuring up against it competition? Discover what channel or channels are working for your brand. Listening to your audience and tracking sentiment to understand the individual (the consumer) behind the post is very important to the reputation management of the brand.
Step 4: Measure Influencer Partnerships
There are several ways to measure influencer marketing ROI. You can reveal KPI’s which are Key Performance Indicators in your report or in a separate one-off report. Start by aligning your influencers insights next to one another and breakdown the comparisons from there.
Step 5: Present A Cool Report
Creating reports is the boring part of the job for you, right? It is for the client too. So make sure that you have formatted your report to be easily understood and remembered. Where possible include graphs, word clouds, virality maps and other charts. A little effort goes a long way. So make sure to fine tune your report and have fun with it.
Listen to the podcast below on how to create social media reports that will enhance your bottom line goals.
If you are still overwhelmed or just need a little more information on how to create a stunning report that will impress your boss or client contact me for a easy reporting tool template. This template will change the way you report your findings and ultimately enhance your performance by bringing insight to useful metrics from your marketing efforts.
Would you like to be a guest on the show? Contact Unite Socially to reserve your spot today!