Creating the perfect story that will resonate with your audience and grow your business on social media can be challenging. If you are a social brand, you know that stories (along with video) are all the hype right now . If you are lost in all the filters, stickers and options each platform offers to create stories don’t feel like you are alone. I have a lot of clients that frankly get overwhelmed with the ever changing advertising and social media platforms.
Today’s guest Talia Prairie from Bounce Society and I talk about the latest updates to stories and just how to make your brand more personal through story creation. At the end of the day people want a connection. They want to feel something from the content that you are providing, which is always easier said than done.
Did you know Over 250 million people use Instagram Stories every day. And, our experience with clients is that half of them are using them inefficiently. So what is the definition of a Instagram or Facebook story? Stories are temporary videos or photos that are strung together to form a slideshow gallery that, well, tells a story. A great business tool for small businesses is Instagram’s ability to allow users who have 10,000 or more followers to add links to their stories. These links allow your viewers to “swipe up” on your story to follow a direct link for them to either purchase what you are selling or sign up for what you are promoting. I highly suggest getting a experience social media agency or consultant like myself to work with you on gaining targeted followers to reach your 10k goal. However, if you don’t have 10,000 followers don’t worry. You can see results from story creations without having a large number if you have a strategy in place.
In This Podcast You Will Learn:
How to turn a anyone’s face into a sticker
A creative way to collaborate with influencers
How to add a GIF to your stories
How to go live with a friend or colleague
The benefits of jumping on a trampoline
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If you liked this interview you might also like How To Work With Influencers As A Beauty Brand.
What was your favorite tip that you heard in today’s show? Comment below with your advice, feedback or questions.